A sales general manager is accountable for the success or failure of the entire sales department. The company’s business operations depend on whether the sales team members are able to sell the services or products. The primary roles of such managers include recruitment, retention, and training of competent sales professionals. While preparing your CV Format, you need to demonstrate the ability to work in a high-pressure environment. Companies thrive based on the incoming revenue. The primary role of a sales general manager, regardless of the field, is maintenance of sales quotas through effective management of teams that will meet or exceed targeted numbers. Since you will be coordinating with many sales managers and branch managers, your CV Format should highlight your people skills. When revenue is short of the stated target, the general manager must formulate a strategy for success by devising new tools and training methods. Your CV Format should highlight your flair for sales and exhaustive selling work experience.