An Online Marketing Executive is someone who is responsible for developing and implementing online marketing strategies for generating brand awareness, product sales, ROI and driving appropriate traffic to the website. The candidate’s CV Format has to assimilate all the responsibilities associated with online marketing including coordinating with product management, sales and marketing teams to vigorously promote new and existing products and services of the organization; administering online advertising, social media, events, professional associations and various organizations for generation of sales to assure sales growth to the company they work for. They also research on customer’s behavior for traffic generation to the site, in addition to click navigation, page performance, purchase conversion and shopping trends to boost sales in virtual shopping environment. For this the CV Format of online marketing executive must be inclusive of good interpersonal skills, marketing skills, research skills, and soft skills.

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