The primary responsibilities of an SEO executive include carrying out keyword research for supporting new client pitches and SEM campaigns of existing clients and conducting off-site and on-site SEO competitor analysis. Your CV Format should show that you are a well-knowledgeable employee because you play a pivotal role for the organization. In addition, you would be offering help for executing off-site and on-site SEO strategies, which include link building, for a wide range of clients across a host of industries. This is the core duty, which should find its way into your CV Format. What’s more, you need to stay up-to-date with latest SEM practices, SEO updates, and changes in the industry. Although a Bachelor’s degree is not important, your CV Format needs to highlight at least one year’s experience in the SEO/SEM field, along with hands-on experience in Google Webmaster Tools and Google Analytics.